Q: What key ingredients are commonly found in a conventional shampoo ?

A: Main ingredients in all chemical shampoos are surfactants, short for “surface-active agents”. These are commonly derived from petroleum and other chemicals. The most common surfactant is "sodium lauryl sulfate" (SLS) or its variety chemicals. Surfactant lifts the sebum and dirt from hair and scalp. For cosmetic and commercial reasons chemical shampoos contain many other chemicals in addition to surfactants. These additives are: thickeners, preservatives (mainly parabens), emulsifiers (glycol distearate, etc.), colour additives, foam boosters and many others. Our conventional daily used shampoo is like a miniature chemical store. It contains many chemicals you would never even dream about.

There is a mounting body of evidence that many of these chemicals are harmful, causing damage to tissues, skin and hair follicles.